8 Imperative Marketing Critiques
You can purchase any of the following critiques through our online store.
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Critique #1: Lead Generation
Your lead generation process could contain up to 73 critical and costly flaws! Too often an otherwise good lead generation process fails because of one or more critical flaws that suppress response. Knowing that, how would you know what to change, add, or modify in order to prevent prospects from disconnecting prematurely? Where would you start? This revealing 73-point critique helps you see exactly how your lead generating process measures up as it analyzes these key pass/fail elements.
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Critique #2: Direct Mail
Your direct mail efforts could be coming up short for any one of 41 different reasons. This critique looks at every aspect of your direct mail campaign from list to offer and from packaging to colors, calls-to-action and much more. This critique gives you specific answers as to how to improve response.
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Critique #3: E-Mail Marketing
Let’s face it, e-mail marketing is the devil in disguise. It’s low cost, so it’s tempting to “try” things. It’s easy and fast, so it’s enticing to want to jump in with both feet. This 25-point critique opens the door to better results and response. Personally critiqued by Winton Churchill, author of Email Marketing for Complex Sales Cycles.
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Critique #4: Website
Websites get old fast. Committees want to add this or that… based on what they personally like… and what they think people are interested in. So along comes the unending online brochure that speaks about “we, us, and our,” rather than about the prospect’s pain, needs, wants, and desires. Personally critiqued by Winton Churchill, author of Email Marketing for Complex Sales Cycles, this 27-point critique provides you with at least 7 specific written recommendations that specifically address your website. You can use these recommendations to make immediate adjustments that improve your results.
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Critique #5: Sales Process
The longer and more complex your sales cycle, the more attention you need to pay to how to perfect it. What worked yesterday, may not work today… or tomorrow. But you can get ahead of the curve. Personally critiqued by Winton Churchill, author of Email Marketing for Complex Sales Cycles, and Gil Effron, this 25-point critique provides you with at least 7 specific written recommendations that specifically address your sales process. You can use these recommendations to make immediate adjustments that improve your results.
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Critique #6: Marketing Promotion
If your promotions are coming up short on results, this 25-point critique will tell you why… and what you can do to improve results… as looks at every aspect of a marketing promotion. This critique includes specific ideas you can use that can increase response, qualify, and speed the sales process.
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Critique #7: Offer Letters
The letter continues to be one of the most powerful marketing tools. Yet in a page or two or three, it’s amazing how many mistakes most marketing writers make. This 25-point critique opens the door to better results and response and to specific ideas you can use that can increase response and qualify prospects.
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Critique #8: Offers
Each and every marketing effort requires an offer… a reason for the prospect to respond. A letter or campaign without an offer results in zero response. A letter or campaign with a poor offer can also result in zero response. This 25-point critique looks at your current offer(s) and then provides you with at least 7 ways you can increase the power and effectiveness of your offer so that you get greater response and better qualified response.
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