Books
Direct Mail Success
Second Edition
By Gil Effron
Whether you are brand new to direct mail or a seasoned direct marketing professional, Gil Effron’s Direct Mail Success points the way toward helping you maximize your effectiveness. Containing hundreds of great ideas, proven direct mail strategies, and practical implementation tactics, Direct Mail Success offers…
• Ideas to help you develop better overall direct mail success strategies
• Proven techniques to motivate readers and.prospects into action
• Copywriting pointers that help you get right to.the point and generate response
• Ideas to help you develop eye-catching direct mail graphics
• Solid techniques to keep your data fresh, current, and valuable
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Email Marketing for Complex Sales Cycles
If you are burnt out on sales and marketing activities because they are so labor-intensive and unproductive, Email Marketing for Complex Sales Cycles by Winton Churchill shows you proven ways to produce a continuous flow of prospects and profits with effective, spam-free email systems.
It’s hard to convince prospects, but easier than you think to help them select you. All the glib conversation and backslapping in the world won’t close the deal until your prospect feels, “You’re the one that can help me the best!”
This book gives you proven methods to help you slash the time and effort required to turn your prospects into clients. The principles in this book have helped thousands of business people increase sales and reduce stress and aggravation.
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